Here’s a fun happening for those of you excited about the movie Oz the Great and Powerful!
Disney announced today the launch of the “Journey to Oz Balloon Tour,” sponsored by leading multichannel retailer HSN and IMAX Corporation, in support of its upcoming fantastical adventure “Oz The Great and Powerful,” opening in U.S. theaters and IMAX® on March 8, 2013. The colorful, “Oz The Great and Powerful”–emblazoned hot-air balloon began its tour this morning from the Walt Disney Studios lot in Burbank, Calif.
Stops for the “Journey to Oz Balloon Tour” to date include:
- · “Oz The Great and Powerful” premiere at the El Capitan Theatre in Hollywood (February 13)
- · Disneyland Resort in Anaheim, Calif. (February 17)
- · Daytona International Speedway in Daytona Beach, Fla. (February 20)
- · Central Park in New York City (March 5 & 6)
On February 15, the “Journey to Oz Balloon Tour” app will go live on the official Facebook page for the film (facebook.com/
“Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.
“Oz The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Josh Donen and Philip Steuer are serving as executive producers.
I’m super excited that I’ll get to see the balloon’s first stop in person at the premiere of Oz the Great and Powerful in Hollywood TOMORROW night! I leave in just a few hours and will be providing coverage here and on Facebook and Twitter the next few days for the event. Be sure to follow me and my blogging buddies as we cover the event on Twitter at #DisneyOzEvent. You can also check out pictures from the event on instagram at www. instagram.com/2kidsandacoupon.
Disclosure: I am attending a blogger event for purposes of covering this movie and event. However all opinions expressed are my own and I’m REALLY excited about this upcoming film!